On average, the PPC (pay-per-click) conversion rate for ads is 2.35%. In case you want to achieve a good conversion rate for your PPC ads you should be aiming for 10% at the very least. PPC can be a rather fruitful marketing technique but that is only when you are using it the right way.
- Lacking specific goals
If you do not have a clear goal when you are setting up your PPC campaign management, it will be hard for you to keep track of how well you are doing on that front or not. You may be satisfied with earning more revenue through your PPC work but that is a vague goal and thus not sufficient in such cases.
- Using improper keyword match types
In these cases, it is always better you use a clean or shorter match type setup. You can do so by separating your keyword match types into separate ad groups. This will make data analysis more precise and, thus, insightful for you. Thus, try to limit your broad match usage. You can always hire a PPC agency Singapore to correct this particular mistake though.
- Neglecting ad copies
A lot of companies simply do not consider this particular factor when they start their PPC campaign management and that is the reason why it must be there on this list. The importance of ad copies lies in how they boost your CTR (click-through rate). So many companies focus so intensely on landing pages and keywords that they forget about their ad copies.
- Marketing only to existing customers
You can hire the best PPC agency Singapore to work for you but if you make this mistake, it will not be of much use – do not aim for the same demographic repeatedly. This is because this way you would not get a lot of sales and leads. So, do not spend a lion’s share of your social media marketing budget on catering to the audience you already have.
- Forgetting the human element
This is one of the biggest mistakes you can make as a business owner with regard to your PPC campaign management. It is useless to write basic content and create ads for a faceless audience. You should have a clear idea of the kind of people you are targeting and gear your efforts to convert them.
- Failing to track results
If you do not test and track how well your ads are doing or not you will end up wasting the money you are spending in that regard. Marketing and advertising are just as scientific as they are artistic. At times, even the simplest of changes can convert a scroll to a click-through.
Conclusion
Now that you know about these mistakes, we hope that you will not make them and bring your CTR down with badly optimized PPC campaigns. One of the best steps that you can take in these cases is to let the top service providers in this domain such as Surch take care of your PPC management.
